About MeAlicia is a reliable and punctual graphic designer with 4 years of full-time experience in handling simultaneous print and digital projects for clients of all sizes. As a lifelong traditional artist, she recognized at the start of her college career that she wanted to apply her creativity on paper to a digital platform. Alicia lives in Massachusetts and has a Bachelor of Arts in Digital Media and Design and a minor in Digital Marketing and Analytics from the University of Connecticut.
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Work Experience
3Z Brands - New York, NY (Remote)
2023 - Present // Full-Time Brand Designer
2020 - 2023 // Full-Time Graphic Designer
2018 - 2022 // Freelance Graphic Designer
2018 - 2019 // Part-Time Marketing Assistant
2023 - Present // Full-Time Brand Designer
- Conceptualizes and executes creative projects for the ecommerce website, social media, and print design using Adobe XD, Shopify, and Photoshop
- Delivers high-quality designs and assets across various mediums while aligning with brand identity and engaging target audiences.
2020 - 2023 // Full-Time Graphic Designer
- Designed and created the Smart Saver Mailer using InDesign and Microsoft Excel. It was a 65-page booklet containing coupon offers, seasonal discounts, vendor advertisements, and merchandise spreads for the Promotions department which was mailed nationwide to BJ’s Club Members every three weeks.
- Designed promotions for vendor products to correlate with seasonal events by creating cohesive messaging across website banner ads, email banners, in-store signage, social media posts, as well as the Smart Saver Mailer using InDesign and Photoshop.
- Assisted with out-of-home marketing for new club locations including digital and print billboards, truck wraps, and posters in accordance to brand standards using InDesign and After Effects.
- Updated and reimagined advertisement design files and layouts using InDesign.
- Collaborated with vendors, project managers, copywriters, and art directors and ensured marketing materials’ accuracy for consumers within BJ’s brand standards.
2018 - 2022 // Freelance Graphic Designer
- Designed packaging, display labels, merchandise and informational inserts with Illustrator for the Brews Less Traveled Program which helped expand City Brew Tours to beer-based online events and subscription boxes.
- Designed and updated marketing and sales promotional materials including brochures, advertisements, merchandise, signage, and logos using Illustrator and Photoshop.
- Served as the sole graphic designer for City Brew Tours and created several logos with Illustrator, including the Craft Beer Weekend logo utilized across all marketing collateral and merchandise for the event, a logo for the tour guides t-shirts, and the Inc. 5000 Fastest Growing Private companies award badge which was displayed across the website, business cards, and tour vans.
- Created a City Brew Tours Media Kit which was used for prospective clients looking to book private events.
- Managed City Brew Tours content and photography library, scheduled photoshoots, and retouched photos with Photoshop and Lightroom.
- Spearheaded the digital marketing strategy for social media, graphics, photography, videos, email marketing, website design and written content.
- Managed website design and content editing with WordPress
2018 - 2019 // Part-Time Marketing Assistant
- Produced creative web banners, social content, and large-scale posters to attract students to activities hosted by UConn’s recreational facility.
- Developed newly redesigned UConn Rec visual branding which was approved by the University Brand Standards Office, and subsequently implemented into the department’s logo, staff attire, and building signage.
Skills
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Education
University of Connecticut - Storrs, CT
2015 - 2018 // Bachelor of Arts in Digital Media and Design Minor in Digital Marketing and Analytics December 2018 graduate - GPA: 3.4/4.0 |
Londonderry High School - Londonderry, NH
2011 - 2015 // High School Diploma |
Volunteer Work
Yankee Golden Retriever Rescue - Hudson, MA
2022 - Present // Volunteer
Addicus Legacy Dog Rescue
2020 - Present // Foster and Application Coordinator
2022 - Present // Volunteer
- Devotes weekly two-hour shifts to walking adoptable dogs, providing enrichment activities, and maintaining cleanliness within the facility as a volunteer.
- Attends weekend events, assists with event set up and break down, cares for dogs and fields questions from potential adopters.
- Designs graphics for email marketing, print posters, and brochures.
Addicus Legacy Dog Rescue
2020 - Present // Foster and Application Coordinator
- Fosters and helps coordinate rescue dog adoption applications.
- Screens applicants by phone, checks references, and schedules appointments for potential adopters to speak with foster homes.